LANSING, Mich. – The Michigan CU League has hired advertising powerhouse McCann Erickson Worldwide for a multi-pronged marketing campaign that will feature the tagline: “Own Your Money. Join a Credit Union,” on TV and radio commercials.
The $4 million campaign will inform consumers about the credit union difference and the many rewards of credit union membership, such as lower fees, better rates and available credit, while highlighting the distinct differences between credit unions and other financial institutions.
“There is growing public awareness and support for credit unions and, with consumers looking for a safe and sound alternative for their finances, this is a perfect time to inform them about the credit union difference” said David Adams, president of the Michigan League.
Beginning this week, Michigan residents will see and hear two all-new TV and radio commercials airing statewide, produced by McCann Erickson, which claims a client list that includes General Motors and Pure Michigan. The commercials are also available at
The League also plans a second wave of commercials to air in the fall designed to build on the momentum and awareness generated from the first campaign.
In addition to informing Michigan consumers about the credit union difference, the commercials will highlight the Invest in America program that offers preferred pricing on General Motors cars and trucks, Sprint mobile services, DIRECTV and other members-only programs.
