KALAMAZOO, Mich. – Consumers CU is relying on real members to tell their testimonials to the public in a new multi-media campaign that focuses on the financial success many members are celebrating due to their credit union.
The credit union worked with local companies to produce the campaign, called “Good Times Ahead.” The companies partnering include Motion Possible, 2Fish Company, and Sound Post Studios. Motion Possible filmed on location, which Consumers CU said captured the natural enthusiasm of satisfied members. 2Fish Company assisted on site with photography while Sound Post Studios produced the audio for radio. Additionally, Western Michigan University students wrote, sang, and provided instrumental portions of the music.
“We are asking members to tell us their stories and are thrilled with the response,” said Kit Snyder, president of the $365-million credit union. “Members are family to us. To get this heartfelt response is a tribute to our staff who work hard every day.”
