CAMBRIDGE, Mass. MIT FCU, the credit union for Massachusetts Institute of Technology employees, has hired national branding and design firm Corey McPherson Nash to develop a brand strategy stretching across the $385-million credit union’s multiple channels.
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"Corey's extensive brand strategy and design experience in the business, academic and retail sectors made the firm the winning fit for this assignment,” said Kimberly Shooter, vice president, corporate initiatives at MIT Federal.
Watertown, Mass.-based Corey McPherson Nash said it helps design marketing and branding campaigns print, interactive and social media communications.
