Mobile ATM Evolves Into 'Branch On Wheel's For Illinois Credit Union
When GCS Credit Union decided to drive the "people helping people" message to its members, they
The $184-million credit union is delivering services to members via a mobile branch.
"It just started as an mobile ATM unit with two ATMs on the outside," said Marketing Manager Matt Mittendorf. "It
In addition, he said the timing was right, as the CU had just received a new charter designation that included the
With an investment of about $100,000, GCS CU created its very own branch on wheels. The converted Ford shuttle
But, instead of slippery seats and a luggage cart, this one has two ATMs accessible from the outside and a small
"It's just as secure as one of our brick-and- mortar offices," Mittendorf said, noting that two employees, a mobile
He said the van, with its magnified logo painted on the outside, has become a great visual tool. "We are changing
While the Internet and its online banking capabilities are changing those perceptions, he said some people still want
Mittendorf said the credit union is targeting its larger SEGS-those with 250-plus employees to make the traveling time worth its while.
The vehicle is only part of GCS's efforts to increase visibility. Mittendorf said the CU also uses print, radio and