MSU FCU Adds Sweet Peas toMembership
LANSING, Mich. - (07/10/06) -- Michigan State University FCU ismaking inroads on a market in its infancy--the newborns. The $1.2billion credit union launched a new youth savings program, calledthe Lil Sweet Pea Club, for newborns and children throughage 4. So far, almost 700 accounts have been opened. MSUrepresentatives said clubs like theirs for young people establishloyalty with the kids in their infancy and help them form alifetime bond with the credit union. As a bonus, Lil Sweet Pea Clubaccounts opened with an initial deposit of $50 or more receive afree casting kit so parents can cherish their newborns handor footprint.