NAFCU Chair Beal: Telling The Story Is Only The Beginning

Register now

CHICAGO – Echoing comments heard one week earlier at the 1 Credit Union Conference hosted by CUNA and WOCCU, credit unions attending NAFCU’s Annual Convention here also expressed a desire to do more to tell their story at a time when consumer pessimism related to banks has never been higher.

While there is always talk of change, especially in technology, NAFCU Chairman Brad Beal reminded that “first, consumers still want quality, affordable financial services from a trusted institution. I don’t need to tell you that credit unions are seeing droves of new members, some three-million in the last two years. But having said that, we can do even better. One of our big challenges is how do we increase awareness of credit unions among consumers….Credit unions were created for times like these.”

For reprint and licensing requests for this article, click here.
Growth strategies
MORE FROM AMERICAN BANKER