JACKSONVILLE, Fla. – Healthcare’s Cooperative CU, heeding its heritage as the one-time BlueCross BlueShield Employees’ CU, is changing its name today to Alive CU.
The new name, developed with branding firm NewGround, was chosen in recognition of the $110 million credit union’s healthcare heritage and their approach to member service ¬ banking with “more heart.”
The credit union is also launching a rejuvenated brand image including a new tagline and branch renovations designed to enhance the member experience. The short and lively name, along with the tagline: Bank Healthier. Live Happier, will be introduced at all branch locations this month.
Alive’s rebrand initiative will be complemented by a series of television campaigns designed to raise awareness regarding the credit union and the many benefits they provide to their membership.
