VIENNA, Va. Navy Federal Credit Union announced a three-year marketing and sponsorship contract with the Army Athletic Association and Army Sports Properties, its multimedia rights holder.
Under terms of the deal, the credit union will receive exposure through signage, website, promotion and branding opportunities and radio visibility on the Army Sports Network, including many affiliates on Army posts.
Navy Federal also will be the presenting sponsor of the Black Knights’ digital suite of products.
Navy Federal Credit Union has a branch near the gates of the U.S. Military Academy at West Point for active duty soldiers, cadets, retirees and other members of the community in Highland Falls, N.Y.
“Our members are active duty and retired servicemen and women from every branch of the military and their families,” said Pat Schneck, vice president marketing for Navy FCU. “We look forward to our partnership with the Army Athletic Association and Black Knights’ alumni and fans over the next three years.”
Army Sports Properties is a property of Learfield Sports, which also oversees every aspect of the Army Sports Network, including securing talent and all radio affiliates. In addition to Army, Learfield Sports manages multimedia rights for more than 50 collegiate institutions and associations.
