Navy Fed Monitors Social Network Sites With RightNow Cloud Monitor

Published April 08, 2010, 7:46 p.m. EDT

|

Updated August 27, 2020, 12:06 a.m. EDT

1 Min Read

VIENNA, Va. – Navy FCU has implemented RightNow’s Cloud Monitor to help it listen to conversations, respond to posts regarding the Navy Federal brand, and establish relationships with its members via the social Web.

Processing Content

The $45 billion credit union uses Cloud Monitor to listen and respond directly to conversations happening on Twitter; analyze robust reports to measure volume of Twitter comments and business recommendations; track member feedback on new initiatives such as: mobile banking, branch office openings and product and service enhancements; and, provide value-added content to Navy Federal followers.

RightNow is based in Bozeman, Mont.

For reprint and licensing requests for this article, click here.

MORE FROM AMERICAN BANKER

AML

Fincen fines UBS $125M for money laundering recidivism

The Treasury's financial crime prevention arm said the Swiss firm's U.S. brokerage wing largely ignored a 2018 consent order to clean up its anti-money laundering processes, leading to the historic settlement announced early in August.

By Ebrima Santos Sanneh
Reporter

1h ago
CFPB News & Analysis

CFPB gets another acting director as OMB's Vought exits

Mark Paoletta, the Consumer Financial Protection Bureau's chief legal officer, has taken over as the agency's acting director. Russell Vought's term ended Aug. 1.

By Kate Berry
Reporter

1h ago
Housing affordability

JPMorgan Chase pours in $750 billion for affordable housing

The investment is expected to bring a 40% increase to Chase Home Lending's mortgage capacity, with the addition of 850 new advisors, the company said.

3h ago
Stablecoin

Dakota applies for trust bank charter to issue stablecoins

The neobank is the latest fintech to file a de novo trust bank charter application ahead of the GENIUS Act formally taking effect.

By Melinda Lucy
Tech Reporter

6h ago
Bank Notes

Time is running out for the crypto bill

The CLARITY bill is still on Congress's to-do list before their summer break, but some of the more unusual provisions are causing a hold-up.

By Paul Vigna
Managing Editor

7h ago
Credit cards

Inflation-era credit cards offer both risks and rewards

At a time of rapidly rising prices, a number of credit-card companies are offering perks for buying gas, groceries and other basic necessities. The cards represent an opportunity for issuers, but also potential pitfalls.

By Nathan Place
National Reporter

7h ago

Load More