New Headquarters Highlights CU Giant’s Makeover

PHOENIX – Arizona State Savings and Credit Union, which is on the verge of joining the $1 billion club, announced yesterday it has changed its name to Arizona State CU, and has launched a major re-branding effort, giving its 22 branches a new look and feel. The highlight of the re-imaging will be construction of a new 135,000 square-foot headquarters, slated for completion next fall. The re-branding effort will include new merchandising in all of the credit union’s offices, a new website, and new signs on all of the buildings highlighting the AZ star, the organization’s new logo, which features the state colors of blue and gold.