BMI FCU gave its members "something to smile about'' during an April promotion advertising a 60-month CD paying 4% interest on accounts with a $500 minimum. The 4x6 postcards with a picture on the front of a smiling child wearing sunglasses and on the back a list of interest rates were sent to all members who had CDs maturing by Aug. 31.
Connie Kearns, marketing manager, said the cards were sent as a reminder for members of the credit union's great rates in hopes that they would renew their CDs.
"It was basically a reminder to call us,'' she said, noting that it was too soon to track the success of the promotion.
BMI FCU has $210 million in assets and serves more than 27,000 members.