ROCKY HILL, Conn. – Nutmeg State FCU has selected six members who will carry its message through a local television ad campaign as the credit union’s “Super Fans.”
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The credit union, which began filming the spots this week, also is recruiting Super Fans for a series of print ads.
“In this media campaign, we are leaving it up to our members to tell the rest of the state why it is worth choosing Nutmeg,” said John Holt, president of the $335-million credit union, of the media campaign featuring actual members, instead of actors, to tout the credit union.
The television commercials began Wednesday and will run throughout 2012.
