TUMWATER, Wash. – O Bee CU is staging a second treasure hunt contest called "Capture The Tag,” which entices tech users to round up Microsoft Tag and video-based clues in pursuit of $15,000 in prize money plus iPads.
This contest is loosely based on the popular summer camp game "Capture The Flag." However, in this version, "Capture The Tag" participants armed with their smartphones scan and collect 30 Microsoft Tags, 2D barcodes that connect real world objects to information and interactive experiences when scanned via the Tag Reader app. The Tags (for 28 different participating businesses and some of these including consumer financial education tags) play videos on participants' smart phones giving them clues to the location of the next Tag, along with personal finance tips and advice, until they find or visit at least 20 participating businesses, either in the community or at online sites. Participating businesses can offer their own discounts and incentives as part of "Capture The Tag," but no purchase is required to participate. Clues and contest information will also be featured on the sites of all the co-sponsors, as well as "Capture The Tag" Facebook and Twitter pages.
Everyone who collects all 20 tags is invited to an end-of-contest Tag Party. First prize is $10,000.00. Second prize is $3,000.00. Third prize is $2,000.00. In addition, five other entrants will win an Apple iPad.
"First and foremost, Capture The Tag is great fun for the community," said Lee Wojnar, vice president of marketing for $140 million credit union. "But last year, it also served a fantastic secondary purpose -- providing a novel business boost to the local retail economy. We expect even bigger results this year based on the buzz we created in 2011."
The tags were evenly distributed throughout Olympia in 20 area retail businesses and other high traffic locations.
This year tags will be posted online for some locations in addition to the business locations. This will allow those tags to be captured from the computer monitor or tablet screen using your phone.
