COLUMBUS, Ohio State Transportation Employees Credit Union is branching out with a new name and brand, Bridge Credit Union, as it seeks broader markets.
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The new brand, which includes a new website, logo and color scheme, reportedly reflects the $43-million credit union’s plans to expand to serve select groups in transportation logistics, construction, engineering and warehousing.
“Our name bridges’ the gap between employees within the public and private sectors as well as symbolizes how we help connect members to their financial dreams,” said Christy Leslie, president of the 45-year-old credit union.
