LAS VEGAS One Nevada Credit Union is running a marketing campaign promoting its suite of checking products called BACON an acronym for Bad A$$ Checking from One Nevada.
A teaser campaign began on Aug. 1 with digital billboards along major freeways and roadways in Las Vegas showing a single piece of bacon. The teaser ads prompted a number of social media postings about the meaning of the bacon image and the possibility of the boards being hacked. One Nevada said it later modified the lone piece of bacon to include a shark, in honor of Discovery Channel’s “Shark Week,” and later with a trendy mustache. Print ads also ran in the local newspaper showing only a single piece of bacon with the designated hashtag #baconcu. The first commercial can be viewed at
A series of three commercials featuring a bacon-obsessed mom cooking up an abundance of bacon to her questioning family began airing on Aug. 19. The bacon-crazy mother suddenly has time for bacon in the morning, making bacon sandwiches for her husband and bacon burgers for dinner for her son and his friend. Both the father and son are shown explaining how bacon crazy she is for her new checking account at One Nevada to questioning co-workers and friends.
Other promotional mediums include a larger-than-life-sized bacon cutout where members visiting a branch can take a photo with the bacon and post to One Nevada’s social media sites for a chance to win $250, and a Facebook contest where those who “like” the One Nevada Facebook page can enter for a chance to win a new grill and a year’s supply of bacon. A website dedicated to BACON was set up at
The $700-million credit union said the BACON campaign is designed to promote awareness of the checking accounts and the benefits of each account. Account types include One Checking, One Checking Rewards, MyChecking and New Start Checking. All checking accounts include new, free services such as Ca$h Perks, a way to earn cash back from the retailers members use most; KeepTrack, a personal financial management tool that pulls members’ account information into one overview; and free text alerts to members’ mobile phones.
