PACE Savings and Credit Union is replacing its existing debit card with the PACE Power Card, which will allow members to earn three TruCa$h reward points for every dollar spent using the card. TruCa$h is a rewards program marketed in partnership with DCR Strategies Inc.
"PACE's management team was looking for a competitive way to both retain their existing members and acquire new ones" explains Diana Fletcher, President of DCR Strategies Inc. and the TruCa$h program. "What makes the TruCa$h program distinctive from other coalition loyalty cards in the marketplace is its easy-to-redeem feature that allows members to convert their earned points to cash online, and then using the same card, they can withdraw the cash at any Interac-Cirrus-or Maestro-labelled ATM or POS terminal worldwide."
DCR Strategies is actively seeking other credit union partners to participate in the TruCa$h program.
CUJ Resources
For information on this story: www.pacecu.com or www.trucash.com.
