Peach State Federal Credit Union, a $301-million institution based in Lawrenceville, Ga., announced it has introduced a new website that is designed to provide visitors with an "improved online experience."
Peach State FCU noted that the "responsive design" has a "contemporary look and feel," and automatically adjusts to multiple screen sizes across all platforms and devices including computers, tablets and smartphones.
The website was designed with mobile technology in mind, the credit union noted, which makes navigating and accessing information easier regardless of the type of device.
"We hope our members will find the new site a more interactive tool and that it will serve as a great resource, whether they're a first time guest or they've been a member for years" said Peach State President and CEO Marshall Boutwell.
Kristen Patton, senior vice president of marketing and business development for the credit union, called the process to create the website "a highly complex project," citing that planning and design took seven months to complete and included an analysis of website visitor behavior.
"We know that many members access our website on a mobile device and we wanted to ensure that mobile and tablet visitors received the same experience as a desktop visitor," said Patton.
