On this page are featured credit unions that have been identified, according to one set of criteria, as delivering superior value to their members.
Determining how a credit union stands relative to its peers is a complex issue. Callahan & Associates, Washington, D.C., has attempted to do just that, however, with what it calls its Return to the Member ranking system.
According to Callahan's, Return to the Member is designed to help a credit union analyze its member service levels based on the information reported in 5300 Call Reports.
Callahan's describes it as an "economic profile based on the value of your credit union's products and services.
"This includes a computation of member service levels, stressing the importance of striving for full member usage of a credit union's products."
The core components of Return to the Member are three functions: lending, savings, and member usage.
The first component is called Return to the Savers, which measures how well a credit union is doing in providing deposit services back to members.
The second component is called Return to the Borrowers, which takes into consideration that credit unions were created to provide credit to members at a reasonable cost.
And the final component is member service usage, which measures how efficiently a credit union provides and promotes services to its members.
Callahan & Associates noted that the leaders in the latter category are credit unions with a high number of core account relationships with their members.
A value between one and 100 is assigned to each credit union depending on the performance in the three core areas of Return of the Member.
For the past seven years The Credit Union Journal has featured the high-performers in the Return to the Member rankings as part of its Success Stories features, which examine why and how the credit union's management has been able to drive the credit union's success. The articles are part of an editorial focus by The Journal on Best Practices, or analysis of pragmatic ideas and practices that other credit unions can emulate.
For readers interested in more information from Callahan & Associates, contact the firm at 800-446-7453.
Readers Can Offer Their Thoughts To The Credit Union Journal by Writing P.O. Box 4387, W. Palm Beach, FL 33402, by calling 888-832-2929, or by e-mailing fdiekmann
ASSETS $50 TO $100 MILLION
Total Return To Member
Rank Credit Union, State Percentile
1 Missouri Electric Cooperatives, MO 100
2 P. C. M. Employees, WI 99.87
3 1st Community, WI 99.75
4 Roanoke Postal Employees, VA 99.62
5 San Diego Firefighters, CA 99.49
6 North Star Community, ND 99.37
7 Concord Diablo, CA 99.24
8 North Shore, MN 99.11
9 Dane County, WI 98.98
10 Dakotaland, SD 98.86
11 United, MO 98.73
12 Park View, VA 98.6
13 Citizens Community, ND 98.48
14 Appalachian Community, TN 98.35
15 Anoka Hennepin, MN 98.22
16 Bowater Employees, TN 98.1
17 Riegelwood, NC 97.97
18 Mennonite Financial, PA 97.84
19 St. Vrain Valley, CO 97.72
20 Otis, ME 97.59
Return To Saver
Rank Credit Union, State Percentile
1 Musicians, CA 100
2 Northwestern Mutual, WI 99.9
3 Central, NY 99.7
4 Countryside, NY 99.6
5 North Shore, MN 99.5
6 Chabot, CA 99.4
7 Aliant, NE 99.2
8 Montauk, NY 99.1
9 Tacoma Longshoremen, WA 99
10 Missouri Electric Cooperatives, MO 98.9
11 Franklin County Teachers, PA 98.7
12 San Diego Firefighters, CA 98.6
13 California State & Fed Empl #2, CA 98.5
14 Fort Buchanan, PR 98.4
15 Dekalb Financial, IN 98.2
16 Citizens Community, ND 98.1
17 Aurora Schools, CO 98
18 Coastland, LA 97.8
19 Schuylkill County School Emplo, PA 97.7
20 Allco, WI 97.6
Return To Borrower
Rank Credit Union, State Percentile
1 Concord Diablo, CA 100
2 P. C. M. Employees, WI 99.9
3 Missouri Electric Cooperatives, MO 99.7
4 St. Paul, MN 99.6
5 Central Macomb Community, MI 99.5
6 Montana First, MT 99.4
7 Home Town, MN 99.2
8 Placer Community, CA 99.1
9 Tampa Postal District, FL 99
10 Anoka Hennepin, MN 98.9
11 Countryside, NY 98.7
12 Beehive, ID 98.6
13 Duluth Teachers, MN 98.5
14 TECU, KS 98.4
15 Park View, VA 98.2
16 North Shore, MN 98.1
17 Parker Community, WI 98
18 Box Elder County, UT 97.8
19 Members First, UT 97.7
20 Mennonite Financial, PA 97.6
Member Service Usage
Rank Credit Union, State Percentile
1 Miami Firefighters, FL 100
2 Roanoke Postal Employees, VA 99.9
3 South Bay, CA 99.7
4 North Star Community, ND 99.6
5 San Diego Firefighters, CA 99.5
6 Cornerstone, PA 99.4
7 ISU, IL 99.2
8 Bowater Carolina, SC 99.1
9 Missouri Electric Cooperatives, MO 99
10 TruChoice, ME 98.9
11 School Employees Lorain County, OH 98.7
12 Dannemora, NY 98.6
13 USU Community, UT 98.5
14 Raritan Bay, NJ 98.4
15 St. Cloud, MN 98.2
16 Duluth Teachers, MN 98.1
17 Access,NY 98
18 J. M. Associates, FL 97.8
19 St. Vrain Valley, CO 97.7
20 Otis, ME 97.6
ASSETS $100 TO $250 MILLION
Total Return To Member
Rank Credit Union, State Percentile
1 Boston Firefighters, MA 100
2 Burbank City, CA 99.85
3 Westby Co-op, WI 99.7
4 Popa, CA 99.55
5 Pittsford, NY 99.4
6 Co-op, WI 99.25
7 York County, ME 99.1
8 Connexus, WI 98.95
9 Prospera, WI 98.8
10 Paho-Who, DC 98.65
11 Town & Country, ME 98.5
12 Navigator, MS 98.35
13 Town And Country, ND 98.2
14 Deere Employees, IL 98.05
15 Toyota, CA 97.9
16 BMI, OH 97.75
17 Richfield-Bloomington, MN 97.6
18 Deer Valley, AZ 97.45
19 American River HealthPro, CA 97.3
20 Rocky Mountain Law Enforcement, CO 97.15
Return To Saver
Rank Credit Union, State Percentile
1 Industrial, MA 100
2 State Farm Pacific Northwest, WA 99.9
3 Luso, MA 99.7
4 Popa, CA 99.6
5 Co-op, WI 99.4
6 St. Paul Croatian, OH 99.3
7 State Farm Mid-America, OH 99.1
8 Ukrainian Selfreliance, PA 99
9 Cascade, WA 98.8
10 State Farm Northeast, NY 98.7
11 State Farm West Central, NE 98.5
12 State Farm Central, MO 98.4
13 State Farm Great Western, AZ 98.2
14 Knoxville Teachers, TN 98.1
15 State Farm Texas, TX 97.9
16 Burbank City, CA 97.8
17 State Farm Mid-Atlantic, MD 97.6
18 State Farm Southern, GA 97.5
19 Marshall Community, MI 97.3
20 Long Beach Firemen's, CA 97.2
Return To Borrower
Rank Credit Union, State Percentile
1 Prospera, WI 100
2 Mayo Employees, MN 99.
3 Guardian, WI 99.7
4 Red Rocks, CO 99.6
5 Midwest Financial, MI 99.4
6 Connexus, WI 99.3
7 Oregon First Community, OR 99.1
8 Community, WI 99
9 Sandia Area, NM 98.8
10 Cumorah, NV 98.7
11 Massachusetts Institute Of Tec, MA 98.5
12 Cloverbelt, WI 98.4
13 NorthCountry, VT 98.2
14 Kern, CA 98.1
15 Bay Gulf, FL 97.9
16 Toyota, CA 97.8
17 General Mills, MN 97.6
18 Hawthorne, IL 97.5
19 Community Choice, IA 97.3
20 TopLine, MN 97.2
Member Service Usage
Rank Credit Union, State Percentile
1 Popa, CA 100
2 Crane, IN 99.9
3 Burbank City, CA 99.7
4 O Bee, WA 99.6
5 Frankenmuth, MI 99.4
6 River Valley, OH 99.3
7 Boston Firefighters, MA 99.1
8 Edwards, CA 99
9 Houston Texas Fire Fighters, TX 98.8
10 Westby Co-op, WI 98.7
11 Pacific NW, OR 98.5
12 Seacomm, NY 98.4
13 Service 1st, PA 98.2
14 First Source, NY 98.1
15 Bellwether Community, NH 97.9
16 O.A.S. Staff, DC 97.8
17 Dover-Phila, OH 97.6
18 Paho-Who, DC 97.5
19 Department Of Commerce, DC 97.3
20 Glendale Area Schools, CA 97.2
ASSETS $250 MILLION TO $1 BILLION
Total Return To Member
Rank Credit Union, State Percentile
1 Advantis, OR 100
2 California Coast, CA 99.77
3 Dupont Community, VA 99.55
4 Sharonview, NC 99.32
5 Los Angeles Firemen's, CA 99.09
6 Community First, WI 98.87
7 Oregon Community, OR 98.64
8 Sesloc, CA 98.41
9 Unitus Community, OR 98.19
10 Direct, MA 97.96
11 University Of Iowa Community, IA 97.73
12 Community First, FL 97.51
13 Greylock, MA 97.28
14 Texas Dow Employees, TX 97.05
15 Summit, WI 96.83
16 Black Hills, SD 96.6
17 Covantage, WI 96.37
18 Heritage, IN 96.15
19 Abbott Laboratories Employees, IL 95.92
20 Idaho Central, ID 95.69
Return To Saver
Rank Credit Union, State Percentile
1 Los Angeles Firemen's, CA 100
2 State Farm Great Lakes, IL 99.8
3 Evansville Teachers, IN 99.5
4 Nationwide, OH 99.3
5 Black Hills, SD 99.1
6 F & A, CA 98.9
7 State Farm California, CA 98.6
8 Whitefish, MT 98.4
9 Covantage, WI 98.2
10 Self Reliance NY, NY 98
11 Eli Lilly, IN 97.7
12 Direct, MA 97.5
13 Melrose, NY 97.3
14 Credit Union Central Falls, RI 97.1
15 Caltech Employees, CA 96.8
16 Greylock, MA 96.6
17 Freedom, MA 96.4
18 Hiway, MN 96.1
19 Advantis, OR 95.9
20 NCPD, NY 95.7
Return To Borrower
Rank Credit Union, State Percentile
1 California Coast, CA 100
2 Oregon Community, OR 99.8
3 Direct, MA 99.5
4 Silver State Schools, NV 99.3
5 Postal, MN 99.1
6 Advantis, OR 98.9
7 Leominster, MA 98.6
8 Community First, WI 98.4
9 I-C, MA 98.2
10 Christian Community, CA 98
11 Air Academy, CO 97.7
12 University Of Wisconsin, WI 97.5
13 Lafayette, MD 97.3
14 Texas Dow Employees, TX 97.1
15 IBM Texas Employees, TX 96.8
16 Sacramento, CA 96.6
17 Rockland, MA 96.4
18 New England, VT 96.1
19 Sharonview, NC 95.9
20 Dupont Community, VA 95.7
Member Service Usage
Rank Credit Union, State Percentile
1 Los Angeles Firemen's, CA 100
2 Suffolk, NY 99.8
3 Honda, CA 99.5
4 U Of C, CO 99.3
5 OSU, OR 99.1
6 Fresno County, CA 98.9
7 Black Hills, SD 98.6
8 Dow Chemical Employees, MI 98.4
9 Sandia Laboratory, NM 98.2
10 Public Service, CO 98
11 Empire, NY 97.7
12 Oregon Community, OR 97.5
13 Mid-Hudson Valley, NY 97.3
14 State Department, VA 97.1
15 Merced School Employees, CA 96.8
16 Quorum, NY 96.6
17 Clark County, NV 96.4
18 Hughes, AZ 96.1
19 University Of Wisconsin, WI 95.9
20 Advantis, OR 95.7
