INDIANAPOLIS – The Indiana CU League, in cooperation with the Kentucky CU League, is finishing up a marketing campaign with TV, radio and billboards.
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Media buys were made from late 2011 to mid-March in major metropolitan areas across Indiana and Louisville, Ky. Credit unions contributed for the ads in their home markets.
The message is focused on the benefits of credit union membership. The media buy included more than 3,600 TV spots, 2,200 radio ads and 68 billboards, as well as Internet advertising.
The campaign used four of the TV spots licensed by the Pennsylvania Credit Union League, as well as audio for radio ads.
