Pinch Being Felt, But New Program In Works
LIVONIA, Mich. – Invest in America, while doing well and moving about 12,000 GM car sales per month, is feeling the pinch from manufacturers.
“All of the automakers are working to reduce inventories and get profitable with a minimum of consumer incentives,” said Dave Adams, CEO of CU Village. “So it’s challenging for us to create new cash incentives in that environment.”
Invest in America currently has an agreement with GM, and has been working to bring Chrysler back on board after the carmaker pulled out of the CU car-buying discount program earlier this year due to internal restructuring. “But I do think we have a decent chance of getting Chrysler back some time next year,” stated Adams
Adams also told the Journal Invest in America could have a new offer through GM before the end of the year, and is seeking other avenues to boost CU financing opportunities.”
Invest in America offers members discounts on products and services from a number of U.S.-based companies. It is managed by CU Village, a subsidiary of the Michigan league.