WASHINGTON - The annual Pro and Blockbuster Award winners-for excellence in public relations, marketing, and advertising by state credit union leagues and league service corporations-were announced during the American Association of Credit Union League's 2008 PR/Communications Conference here.
The Best of Show Pro Award went to the Pennsylvania Credit Union Association for its "Credit Union Better Choice" program, which gives credit unions throughout the state the tools to reach out to potential members and demonstrate the credit union difference.
The Best of Show Blockbuster Award was also presented to the Pennsylvania Credit Union Association, this time for its iBelong Campaign.
First place Blockbuster Awards for best league or league service corporation advertising collateral materials included:
Best Sales Promotion: Wisconsin Credit Union League-league marketing agency, The Credit Union Story;
Best Print Materials, two colors or less: Credit Union Marketing Resources (Texas), TCUL PAC Fundraising Resources Guide
Best Print Materials, three or more colors: North Carolina Credit Union League, Marketing Council Conference Promotional Brochure.
Best Campaign, budget $10,000 or less: California and Nevada Credit Union Leagues, 2007 Big Valley Educational Conference Campaign
Best Campaign, budget more than $10,000: Credit Union Association of New Mexico, CU Succeed Teen's Financial Network.
Best Credit Union Electronic Media Advertising: the California and Nevada Credit Union Leagues placed first in the best credit union radio spot category for its "Famous" spot.
Best Credit Union Sales Promotion: New York State Credit Union League for its "Want a Quarter Percent Off of Your New Mortgage? Campaign
Best Credit Union Print Materials, three or more colors: Credit Union Association of Colorado, Routt Schools FCU Membership Brochure.
Best Credit Union Campaign, budget $10,000 or less: Growth by Design (Georgia), Time to Upgrade Campaign
Best Credit Union Campaign, budget more than $10,000: Pennsylvania Credit Union Association, iBelong Campaign
Best Logo Design: North Carolina Credit Union League, Advanced Fraud Solutions Corporate Logo.
First place Pro Awards went to:
Blow Your Own Horn: Texas Credit Union League, Value of Membership;
Best Community Relations Program: Pennsylvania Credit Union Association, Credit Union Better Choice Program;
Best Public Relations Project: Iowa Credit Union League Advocacy Campaign
Best League Piece on the Uniqueness of Credit Unions: Mississippi Credit Union Association, Reflections of Katrina: "People Helping People"-Mississippi Credit Unions Express Thanks.
Magazine, small budget: Missouri Credit Union Association, Missouri Courier Magazine;
Magazine, large budget: Texas Credit Union League, LoneStar Perspectives
Most Improved Publication: California and Nevada Credit Union Leagues, Credit Union Digest.
Best League Annual Report or Yearbook, small budget: North Carolina Credit Union League, Meeting the Credit Union Challenges-NCCUL 2006 Annual Report
Best League Annual Report or Yearbook, large budget: Wisconsin Credit Union League-league marketing agency, Lead the Way-WCUL 2006 Annual Report;
Best World Wide Website: California and Nevada Credit Union Leagues, CreditUnionsWork.org website
Best Online Publication: Credit Union Association of Oregon, Oregon Outlook(c) 2008 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved.http://www.cujournal.com/ http://www.sourcemedia.com/
