ONTARIO, Calif. -
Both credit and debit cards are not only a potential growth opportunity, but they are a way to reach out and touch members on a daily basis, every time they reach into their wallets, CO-OP FS suggested.
Another key to growth: be where your members are. Most credit unions can't afford to build a branch on every corner, that's why CO-OP suggested credit unions optimize their network of locations by getting into shared branching, as well as a strong ATM network.
But it's not enough to offer credit and debit cards and join a shared branching network: you also have to let members know what all you have to offer. Putting together a consumer marketing program is a vital part of the growth equation, CO-OP said.
