The Prairie Meadows Racetrack and Casino has made a $10,000 grant to the Iowa Credit Union Foundation as part of its community betterment grant program.
The money is to be used to create a multimedia public awareness campaign that will educate Des Moines-area Hispanics on the high cost of being "unbanked." "Statistics show that more than half of Hispanics in the United States do not use traditional financial institutions such as credit unions and banks," said Wendy Wicks, director of community development for the Iowa Credit Union Foundation. Among the program's components: A comprehensive media relations campaign targeted toward media that focus on the Des Moines-area Hispanic market and stakeholders in local organizations that serve Hispanics; development and dissemination of a Spanish-language public service announcements for radio stations that focus on the Des Moines-area Hispanic market; and creation and dissemination of Spanish-language collateral materials such as an informational brochure and informational posters.
