Ralphs FCU Hires Redbeard ForRebranding

Register now

GLENDALE, Calif. - (07/20/06) – Ralphs FCU announced Wednesdayit has signed with Redbeard Communications to rename the creditunion and develop a new logo. The $80 million credit union, whichrepresents workers of Ralphs grocery, Food4less, Bell Markets, CalaFoods and Food Co., us updating its identity to better compete withbank branches located in Ralphs grocery stores, and better connectwith its membership. Hollister, Calif.-based Redbeard will alsodevelop branding initiatives and related materials to focus onthese target markets.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER