HIGHLANDS RANCH, Colo. Fittingly, Red Rocks Credit Union has entered into a partnership with Denver-area concert venue Red Rocks Amphitheatre.
Red Rocks CU said the relationship places the credit union brand alongside nationally recognized sponsors, including Pepsi, Jeep and Southwest Airlines.
“We could not be happier about the partnership,” said Don Arkell, COO of Red Rocks Credit Union. “In addition to helping us expand our footprint among a younger demographic in the Denver community, we have been able to get the brand in front of a large audience and are doing so alongside an iconic event venue and you really cannot beat the location for taking in a show. This is what Denver summers are about and we have made sure Red Rocks Credit Union is a part of that.”
Red Rocks also has rolled out a co-branded Visa credit card. To date it has put its marketing message in front of concertgoers at events including Zac Brown Band, Darius Rucker and Umphrey’s McGee.
