SANTA ROSA, Calif. – Redwood CU implemented a loan promotion campaign consisting of direct mail, print advertising, in-branch collateral, online marketing and word-of-mouth marketing through Creative Brand Communications of Portland, Ore.
The ad campaign centers on the theme “Big Dreams, Big Value,” and highlights how Redwood’s loan products can help members reach their highest goals while simultaneously saving them money. The seasonal campaign promotes auto loans, home loans, and the Redwood Rewards Visa, and features actual credit union members on all the marketing materials.
Central to the campaign is the “Big Dreams Contest” microsite [www.redwoodcu.com/bigpicture], where members and non-members alike can enter to win $2,009 from Redwood to use toward achieving their big dream. To enter, participants upload a photo and a short description of their dream.
Beginning Nov. 16, visitors to the website can cast their votes to decide who will be the grand prize winner.
