EDWARDSVILLE, Ill. Scott CU, located a 15-minute drive from St. Louis, announced a three-year partnership yesterday with the St. Louis Rams football team that includes TV and radio commercials, spots on the scoreboard at the Rams’ Raymond James Stadium and the Rams’ weekly TV show, a presence on the Rams’ website and a number of community events.
“This is a great partnership for us and for Rams fans on both sides of the (Mississippi) River,” Adam Koishor, chief marketing officer at the $930 million credit union, chartered to serve employees at Scott Air Force Base and now serving 17 surrounding counties, including St. Louis County, told the Credit Union Journal.
As part of the deal, the Rams will conduct a team practice to Scott Air Force Base, for a second straight year. “They invite all of the military families out to watch, and even participate in, the practice,” said Frank Padak, president of Scott CU.
During the practice, Scott CU and the Rams will give 200 tickets to military families to attend the team’s military appreciation game against the Tennessee Titans on November 3.
Scott CU also has plans to offer a St. Louis Rams version of its debit card and Rams checks with its checking account. “We are working on the details of offering the Rams debit card and checks. We will also be having promotions that will offer free tickets to Rams games,” Padak added.
Both executives declined to disclose the financial terms of the deal.
