This special CU Journal series explores how and why a variety of credit unions have changed their names — and how they have measured the success of the move after the fact. If you're considering changing your credit union's name, this is a must-read, packed with useful advice and insight into the decision-making and implementation process of making a new name for yourself.
Why One New York CU Chose to Sound Less Like a CU
WESTBURY, N.Y. — Nassau County FCU's decision to change its name to sound less like a credit union and more like a bank — Nassau Financial — may not seem that wise today.
Nothing Runs Like a ...Name Change That's Embraced
WATERLOO, Iowa — When the primary sponsor asks the credit union to change its name, the process goes a lot more smoothly if the CU embraces the request from the beginning.
Misunderstanding Over Who Could Join Drives Decision
SAN BERNARDINO, Calif. — After dedicating marketing budget after marketing budget to convincing the community that the credit union served more than members of the U.S. Air Force, Norton Community CU decided it would be wiser to spend the money on changing its name.
