This week's special report looks at a host of topics, including: why now is a good time for a core conversion, "edutaining" Gen Y, the danger that lurks on Twitter, and much more.
How Two CUs Are Achieving Banner ROI on Their Websites
WEST CHESTER, Penn. — Banner ads are delivering up to 2000% return on investment (ROI) at two credit union websites, keeping rates and relationships at the top of members' minds.
Recession Can Be a Ripe Time for Core Conversion
METAIRIE, La. — The current recession is the perfect time to convert to a new core system that can help you make the most of the impending economic recovery, according to a $98-million CU here.
Coalition Finds 'Troubling Abuse' of Subdomains for Phishing Attacks
CAMBRIDGE, Mass. — The APWG, a global, independent coalition combating electronic crime, said it is making available a new advisory that examines the "abuse" of subdomain registries by criminals engaged in phishing attacks.
America First Reaches Out to Entertain, Educate Gen Y with New Social Site
RIVERDALE, Utah — America First CU here hopes Gen Y members will open up a little bit more at the credit union's new social media website — a site that aims to educate through entertainment.
What Not to Say on Twitter
PHOENIX, Ariz. — "Veronica" is complaining to more than 50 Twitter followers that her job at the credit union is "appalling" and "worthless."
How One Small CU Dramatically Cut Back Its Interest Rate Risk in 365 Days
CHATTANOOGA, Tenn. — A $34-million credit union here has turned around interest-rate risk (IRR) in one year by taking action suggested by risk models-models that some CUs may produce only to satisfy the NCUA.
Intranet-Based Vendor Management Eases Compliance, Due Diligence
GOSHEN, Ind. — Vendor management is moving out of homegrown spreadsheets and into an intranet-based compliance solution at Interra CU here, easing due diligence, file sharing and knowledge retention.
Reader Technology Questions
Credit Union Journal's Technology Panel of Experts answer reader questions.
