WEST PALM BEACH, Fla. - Consumers across the country are seeing the headlines and TV news reports about bank failures and wondering about the safety of their deposits at your credit union.
In response, Credit Union Journal has created statement stuffers that directly address members’ current concerns over the security of their credit union, what the National Credit Union Share Insurance Fund (NCUSIF) is and how it works, and where to turn for more information.
And, to take leverage members’ attention while credit unions have it, the flip-side of the statement stuffers offer a simple, plain-language explanation of “Just What The Heck Is A Credit Union, Anyway?”
“Due to recent events in the news, credit unions have a unique opportunity right now to not just put members’ minds at ease about the safety of their own savings, but to either explain to members for the first time or to remind them of why it is they are called ‘members,’” said Frank J. Diekmann, Publisher of Credit Union Journal. “The message being shared on these statement stuffers is compelling, and are the kinds of messages members will stop and read rather than throw away when they open their statements. Just as importantly, the messages on the stuffers first speak to a short-term concern and then to the long-term benefit of belonging to a credit union.”
Credit Union Journal has partnered with Total Brand Delivery to offer credit unions these critically important statement stuffers at very reasonable prices. Ordering is simple and easy and can be done online by clicking on the link at www.cujournal.com. From there, credit unions can review the stuffers, place an order, and have the stuffers delivered to the location of their choice.
“Credit Union Journal understands that we don’t grow unless our reader credit unions grow, and these statement stuffers are just one small part of what the Journal is doing to help facilitate growth,” said Diekmann. (c) 2008 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved.http://www.cujournal.com http://www.sourcemedia.com
