BIRMINGHAM, Ala. — Alabama Telco CU here shared metrics with Credit Union Journal that demonstrate the results of its marketing strategy and Harland Touché Analyzer MCIF technologies: Below are some key statistics from August 2008 to August 2009 that highlight the CU's success.
Households: net gain of 3,016 (182% increase over 2007-2008)
Deposit Accounts: net gain of 11,002 (84% increase over 2007-2008)
Loan Accounts: net gain of 2,204 (317% increase over 2007-2008)
Deposit Balances: increased by $69,222,166 (21%)
Top 20% Deposit Households: 98% retention rate
Loan Balances: increased $59,110,157 (23%)
Top 30% Loan Households: 98% retention rate
New Households: 6,690 (60% increase over 2007-2008)
New Deposit Accounts: 9,717 (56% increase over 2007-2008)
Average New Deposit Balance: $3,047 (63% increase over 2007-2008)
New Loan Accounts: 3,633 (92% increase over 2007-2008)
