MINNEAPOLIS-Fast-growing Teacher FCU, the state's sixth largest credit union, said it is changing its name to TruStone Financial CU.
The $600-million CU, which is opening two new branches, worked with Strategic Name Development in developing the new brand.
"TruStone is pronounced 'true stone,' but also distinctly includes the word trust," said William Lozito, president of Strategic Name Development. "As current members know, and new members will find out, TruStone Financial is a credit union grounded in trust."
In addition, the name change encompasses the shift from being a credit union just for teachers, to a credit union that teaches, it said.
Magnify CU Plans New Branch
MULBERRY, Fla.-Magnify CU, known until recently as Community First CU, will add to its branches with the opening of a new green facility in south Lakeland. As part of its rebranding the $100 million credit union has adopted a tagline of: "Simplify Banking, Magnify Life". Magnify's vision is to "Simplify Banking" for its members, while "Magnifying Life" in the community. The grand opening of the new branch is scheduled for Aug. 29.
