Technicolor FCU Wins For Best Website
Technicolor FCU has won the "Best Web Site" award for 2005 from NAFCU. NAFCU judging was conducted on the merit of the website in the categories of: objective, functionality, design, content, originality and effectiveness. The site was designed by Cuadpro Marketing, which now handles all of the $27-million CU's marketing.
"We have had a lot of positive feedback from our members. They love [the site)," said TFCU CEO Daphne Brock.
The site overhaul is part of a larger rebranding effort, also overseen by Cuadpro, that focuses on creating a look significant to its film industry FOM. The new brand includes the slogan, "Reel Action. Real Service. For Reel People." In addition, users of the site find a "paintbrush" as the cursor icon.
Prior to the web site re-launch, the credit union said its site received an average of 20 hits a day and a few loan applications. Since the October 15, 2004 re-launch, the site is averaging 500 daily visits and online loan applications are up more than 60%.
To see the site, vist www.technicolorfcu.org.