SAN JOSE, Calif. – Technology CU said yesterday it has expanded its relationship with Quest Analytics LLC to automate customer loyalty and growth initiatives using customer behavior analytics. The $1.2 billion credit union said it will deploy the company’s Customer Opportunity Advisor opportunity management software to provide associates with insight into member needs and assist with offering enhanced services. Quest Analytics uses analytical techniques to deliver timely, event-based sales, retention and servicing leads directly to the branch desktop where action can be taken.
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