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Ad Campaign Goes For The Gold

MECHANICSBURG, Pa.-A new advertising campaign launched by AmeriChoice FCU features former Olympic Gold Medal winner and long-time AmeriChoice member Diann Roffe.

The campaign, running in local newspapers, billboards, radio and direct mail, shows the 1994 winner of the Super G downhill skiing singing the praises of her credit union.

Roffe will also appear as a motivational speaker at East Pennsboro Area High School sharing her experience winning a Gold Medal at the 1994 Olympics in Lillehammer, Norway.

CPCU Signs Cards Deal With Elan

CLEVELAND, Ohio-Cleveland Police CU has signed a credit card agent contract with Elan Financial Services.

Under the deal, Elan will buy the credit union's credit card portfolio, which consists of 1,400 accounts and $1.9 million in receivables, and will manage the credit union's card program under the credit union's own brand. Elan Financial is a wholly owned subsidiary of U.S. Bancorp.

Allpoint Adds 8 More CUs

BETHESDA, Md.-Eight more Pennsylvania credit unions have joined the Allpoint ATM network under a discount deal arranged by the Pennsylvania CU Association, the state league said.

The credit unions are: A-K Valley FCU, Lower Burrell; Bellco FCU, Wyomissing; C G H FCU, New Kensington; Lebanon FCU, Lebanon; NORSCO FCU, Norristown; Pennsylvania Grange FCU, Camp Hill; West Branch Valley FCU, Williamsport; and Wilkes-Barre Postal FCU, Wilkes-Barre.

More than 130 credit unions have joined the Allpoint network, which was acquired recently by ATM giant Cardtronics.

PassMark, MarkMonitor Partner

MENLO PARK, Calif.-PassMark Security Inc. has signed with MarkMonitor to combine their online authentication and anti-fraud solutions for financial institutions.

The partnership will provide financial institutions with a single solution to provide strong online authentication and to shut down phishing and other online fraud attacks.

League To Fund Financial Literacy

ARVADA, Colo.-The Colorado CU League has awarded a grant of $8,950 to Lakewood-based Jeffco CU to help the credit union pay for financial literacy programs, including its "Making Sense."

The Making Sense program was started in the 1990s and has reached more than 15,000 students and 200 teachers, providing financial education for grades K-12.

It includes classroom presentations on budget, identity theft, credit, investments and the importance of saving.

Member Jailed After Bomb Threat

DAVENPORT, Iowa-A member of Alcoa Employees and Community CU was arrested and charged with robbery after he allegedly went through the drive through and threatened to bomb the credit union.

Raynel Nelson, 33, allegedly demanded $1,100 from the teller and told her he put a bomb in the credit union.

Police said the suspect was mad because his ATM card had been confiscated a few days before.

Passfaces Puts A Face On Security

ANNAPOLIS, Md.-Passfaces Corp., a British-American start-up, has introduced a cognometric online authentication system that requires credit union and bank customers to remember a series of faces before they can sign on to their accounts.

Passfaces asks users to remember a series of faces in a collection of mug shots-as many as nine series or as few as three.

Users pick their assigned "secret" face from each set to gain access to a secure system or Website. Retention rates are very high because people tend to recognize a familiar face, even if they forget the name that goes with it.

The Passfaces Financial 3.0 adds a JavaScript client interface that extends the use of Passfaces to all web browsers without requiring any user download or software installation.

This enables easy deployment to all users via desktops, laptops, kiosks and smart phones, such as the Palm Treo.

The cognometric system complies with new federal standards for multi-factor authentication for all online transactions by year-end. (c) 2006 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved. http://www.cujournal.com http://www.sourcemedia.com

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