LONDON – Credit bureau Experian said it has acquired Hitwise, a leading Internet marketing intelligence. Hitwise help clients monitor the performance of their websites and target their online advertising. The purchase price was about $240 million. Hitwise collects and aggregates information from Internet service providers on how consumers use and search the Internet in the U.S., U.K., Australia and several southeast Asian countries. Experian, one of three main credit bureaus, was spun off into a publicly traded country six months ago by Gus plc. of England. The Hitwise acquisition continues the repositioning of Experian to use its vast credit database for marketing.
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