The Word from the Street

 Credit Union Journal helps you get the word from the street by going straight to CU branch managers to talk about the job, the mood of members and what it takes to manage a successful branch. 

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Lessons from & for a Gen Y Manager

HIGHLAND PARK, Mich. — While many credit unions covet Generation Y for future relationships, Communicating Arts CU sees the value in one member of GenY right now.

It's What 'Keeps Business Coming Back'

YORK, Penn. — The true measure of an effective branch manager is when the boss leaves and the office doesn't miss a beat. That's the business philosophy of Wendy Spangler, who manages First Capital FCU's East York location.

Front-Line View of Managing Change

AUGUSTA, Maine — When a "determined" member finally stopped into cPort Credit Union last fall to order new checks, branch manger Beth Osborne realized the issues with the CU's name change were about over.

Ex-Bank Manager Sees CU Advantage

PAOLI, Ind. — Being a CU branch manager in this small, farming town means that many times it's your decisions — not so much the policies set by the home office — that impact members' lives.

How Passion Pays Off

TAMPA — Being a branch manager means interacting with members each business day, which is why Susan Martin recently stepped down from her role as AVP to get back to doing what she likes best.

The 'Franchise' Model

DEARBORN, Mich. — Perhaps no branch managers see on the faces of their members the effect the economy is having more than managers in this market.

One Manager, Two Branches, Zero Problems

SAN JOSE, Calif. — Deborah Sunderman admits that managing nine employees can be challenging — but not due to the numbers.

Manager Knows (Other Side) of the Ropes

LITTLE FALLS, Minn. — Barb Lyons has a unique insight into the needs of the members in her branch — she used to stand on their side of the counter.

The Challenge of a Military Membership

SAN ANTONIO — Branch managers across the country know what it is like to sit down with members who have lost jobs and are in fear of losing their cars and homes. But managers of branches that serve military bases and deployed soldiers must deal with even more painful losses.

Manager Personifies, 'Live Well, Below Your Means'

SILVER SPRING, Md. — Effective branch managers lead by example, both in their personal and professional lives. Anibal Garcia, who runs the Silver Spring branch of the Department of Commerce FCU, takes that philosophy to heart.

Series Examines Questions Related to Branch Profitability

MADISON, Wis. — Determining branch profitability can be a tricky business, as there is no standardized method for doing so, which is why CUES is addressing that issue in its Branch Profitability Series.


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