ORLANDO, Fla. - Brett Christensen offered these ingredients as necessary for the "recipe" for lending success, but stressed he does not rank them in importance as most credit unions would.
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1. The ability of front line staff.
2. Lending department leadership.
3. Location of the underwriting pendulum.
4. Sales culture development.
5. Loan policies, procedures and processes.
6. The quality of the collections department.
7. Loan product design.
8. Pricing
9. Technology
10. Marketing
"Getting better at one through five are more important than six through 10," he said.
