HUNT VALLEY, Md. — The $71-million Atlantic Financial FCU is reporting a sharp increase in web traffic particularly among younger members, as the result of a two-month "Treasure Hunt" promotion.
Using Code Green's CU Web Hunt website marketing system, the credit union said its website page views soared, increasing in range from 102% to 921%, depending on the page. The result has been a rise in loan applications (loan dollars are up 66%) and new members (up 68%) over the same period one year earlier, according to the credit union.
The Code Green solution uses a credit union's entire website as the "game board" for a site-wide interactive treasure hunt. A Web Hunt campaign provides incentives for members to explore the site in search of interactive game piece icons.
The CU said it staged the promotion after discovering most online visitors checked balances or performed transactions using its e-branch, and then logged off.
More than 5%of the CU's membership registered to participate.
