Tyco FCU Now Reach FCU

MENLO PARK, Calif. – Tyco FCU, the $103-million credit union for Tyco International, has changed its name to Reach FCU as an outreach to remote members.

Processing Content

“Our members live and work across the country so we are concentrating on building strong, virtual relationships with an emphasis on members ‘reaching’ their financial goals,” said Christine Petro, president of the credit union.

Reach FCU, which hired Weber Marketing Group to develop the new brand, serves seven select groups: Tyco, ADT, TE Connectivity, Covidien, Elo Touch Solutions, Atkore and Pentair.

 


For reprint and licensing requests for this article, click here.
Growth strategies
MORE FROM AMERICAN BANKER
Load More