IOWA CITY, Iowa – University of Iowa Community CU has deployed IMN’s Member Adviser e-newsletter program, which the company said allows the credit union to provide more timely information to members through monthly e-newsletters while requiring less time and cost over printed communications.
The credit union sends Member Adviser to more than 45,000 members each month.
Prior to the adoption of Member Adviser, the credit union was producing a quarterly print newsletter. With the implementation of IMN’s Member Adviser, the credit union reduced the publication of its print newsletter to twice a year. IMN said its Member Adviser e-newsletter eliminates the print and mail costs of traditional printed communications. In addition, IMN provides a content library of relevant financial articles, reducing the time a credit union’s internal staff needs for content development.
IMN is based in Waltham, Mass.
