RICHMOND, Va.-The Virginia CU League and the state's CUs last week launched a statewide awareness campaign that focuses on social media outlets to educate consumers 18 to 35 about the benefits of banking at credit unions.
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Organizers said a humorous video targeting the "hit" consumers have taken in recent years showcases the direct benefits of credit unions. The "QuitTheHit" video features a George Washington character who represents money, physically taunting the main character.
The video directs consumers to a newly launched website, www.QuitTheHit.com, where they can learn about the benefits of credit unions, as well as search for a credit union they may be able to join.
