Marketing

In the 11 months after Fifth Third completes its acquisition of Comerica, the Cincinnati bank plans to send 13 million-to-14 million pieces of paper mail to retail customers. CEO Tim Spence says the old-fashioned method "still works," and actually has some advantages over more modern modes of communication.

The 81-year-old Metamora State Bank renamed itself Bank419 to better align its brand with its business after years of regional expansion.

Community banks are always looking for ways to expand local engagement. But for some banks, sponsoring disc golf courses, clubs and events offers a relatively inexpensive way to boost their profile among a very loyal customer base.

It's not just Capital One Cafés; banks all over the country are repurposing branches and offices. Marketing experts call it innovative, but critics say some lenders are crossing a legal boundary between banking and commerce.

Early Warning's online checkout tool signed a multi-year partnership with NYCFC to be the official online checkout and digital wallet of the Major League Soccer franchise and a founding partner of its forthcoming stadium, Etihad Park.

Bank of America was the leader in this study, with Rocket as the only nonbank mortgage lender which got a score higher than the industry average.

The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share social posts about BMO.

While Rocket increased 15 points, it slipped to 11th overall as other mortgage lenders had higher customer service score growth, J.D, Power said.

A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the advertisement. When an ad leans too hard on emotions, researchers found, viewers should beware.

Eight years after its launch, Early Warning's peer-to-peer payments platform Zelle is so ubiquitous it's almost a verb. It's looking for similar recognition for Paze in its jersey patch partnership with the NBA's Atlanta Hawks.

Banks that embrace, promote, and support a principled sales culture discover that it not only fuels growth but also strengthens their brand and deepens customer trust.

The Bank of Glen Burnie has bought VA Wholesale Mortgage, a veteran owned-and-operated company which specializes in working with military families.

Berkshire Hills Bancorp and Brookline Bancorp are eyeing a September closing for their merger of equals, to be followed by a phased rollout of the new Beacon Bank & Trust brand.

Since 2022, when Ally Financial decided to heavily invest in women's sports, the popularity of female leagues has exploded. Here's how Ally managed to ride the wave — and what other banks can learn from it.

The House and Senate will need to resolve a slight difference between their versions of the bill before sending it to President Donald Trump for his signature.

Don't discount the impact of having your bank's name and logo on small, everyday items that customers and potential customers will see every day.

A technique first used to sell flowers and gifts has evolved into one of the financial service industry's most effective digital tools for acquiring customers and selling products and services.

This transaction, following Rocket's purchase of Redfin, could be the start of the creation of large players to compete with the likes of Zillow.

Healthy sales cultures that encourage more personal conversations are productive cultures that create more attuned bankers and happier, better-served customers.