Marketing

While Rocket increased 15 points, it slipped to 11th overall as other mortgage lenders had higher customer service score growth, J.D, Power said.

A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the advertisement. When an ad leans too hard on emotions, researchers found, viewers should beware.

Eight years after its launch, Early Warning's peer-to-peer payments platform Zelle is so ubiquitous it's almost a verb. It's looking for similar recognition for Paze in its jersey patch partnership with the NBA's Atlanta Hawks.

Banks that embrace, promote, and support a principled sales culture discover that it not only fuels growth but also strengthens their brand and deepens customer trust.

The Bank of Glen Burnie has bought VA Wholesale Mortgage, a veteran owned-and-operated company which specializes in working with military families.

Berkshire Hills Bancorp and Brookline Bancorp are eyeing a September closing for their merger of equals, to be followed by a phased rollout of the new Beacon Bank & Trust brand.

Since 2022, when Ally Financial decided to heavily invest in women's sports, the popularity of female leagues has exploded. Here's how Ally managed to ride the wave — and what other banks can learn from it.

The House and Senate will need to resolve a slight difference between their versions of the bill before sending it to President Donald Trump for his signature.

Don't discount the impact of having your bank's name and logo on small, everyday items that customers and potential customers will see every day.

A technique first used to sell flowers and gifts has evolved into one of the financial service industry's most effective digital tools for acquiring customers and selling products and services.

This transaction, following Rocket's purchase of Redfin, could be the start of the creation of large players to compete with the likes of Zillow.

Healthy sales cultures that encourage more personal conversations are productive cultures that create more attuned bankers and happier, better-served customers.

San Antonio-based Broadway National Bank hopes marketing campaigns featuring old presidents with new looks will boost brand recognition in Dallas and Houston.

The Delaware-based bank filed a complaint against two companies that built a WSFS logo display in downtown Philadelphia. Part of the signage eventually broke off in what the bank called an "almost-tragedy."

Elevations Credit Union is paying athletes at the University of Colorado Boulder by way of a new credit card. The annual fee, plus two cents per transaction, will go to a collective that provides financial support to Buffaloes players.

Amerant in Coral Gables has relied on partnerships with South Florida athletic franchises to build brand awareness and help ease its expansion in Tampa.

The Chicago-area lender, which at first was able to get the suit quashed, agreed to end the discrimination case by paying a $105,000 fine.