Marketing

Don't discount the impact of having your bank's name and logo on small, everyday items that customers and potential customers will see every day.

A technique first used to sell flowers and gifts has evolved into one of the financial service industry's most effective digital tools for acquiring customers and selling products and services.

This transaction, following Rocket's purchase of Redfin, could be the start of the creation of large players to compete with the likes of Zillow.

Healthy sales cultures that encourage more personal conversations are productive cultures that create more attuned bankers and happier, better-served customers.

San Antonio-based Broadway National Bank hopes marketing campaigns featuring old presidents with new looks will boost brand recognition in Dallas and Houston.

The Delaware-based bank filed a complaint against two companies that built a WSFS logo display in downtown Philadelphia. Part of the signage eventually broke off in what the bank called an "almost-tragedy."

Elevations Credit Union is paying athletes at the University of Colorado Boulder by way of a new credit card. The annual fee, plus two cents per transaction, will go to a collective that provides financial support to Buffaloes players.