GREENSBURG, Penn. – Westmoreland Community FCU had a contest to choose two young members who will have their photos appear on the side of local buses as part of the credit union’s “iBelong” marketing campaign.
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The ads ask “iBelong...Do You?” and are a twist on the Pennsylvania CU Association’s two-year-old iBelong marketing campaign.
The credit union ads aim to inform young people about the benefits of credit union membership and to educate them for life events, such as college, first auto purchase, first home purchase and their first checking account.
The spots ads will run for 12 months.
Westmoreland Community FCU is a $35 million credit union that serves residents of Westmoreland County.
