GRAND RAPIDS, Mich. — Operational CUSO Xtend Inc. said it has launched its first set of mobile coupon apps.
Xtend said it partnered with Colorado-based Relevant Solutions to deploy coupon apps for two credit unions: $212 million MidUSA Credit Union, Middletown, Ohio, and $410 million Frankenmuth CU in Frankenmuth, Mich.
Scott Collins, president of Xtend, said both CUs successfully launched their coupon apps in the past 60 days.
"We are excited that both partners, MidUSA and Frankenmuth, signed up to be early adopters of the coupon app that Relevant and Xtend have brought to the cuasterisk.com credit union network," Collins said in a statement. "Both credit unions have a history of being quick to market with new solutions, so when we announced our partnership with Relevant Solutions and demonstrated a creative new product for their mobile retailing strategy, each was eager to get started. In just a short timeframe members were downloading the shopping apps from the app stores and saving money locally."
According to Collins, each credit union took advantage of custom branding to help ensure their app had a "local flavor."
Xtend said it has another six launches in its pipeline, and the CUSO hopes to have more than two dozen deployments by the end of summer.
