LAKE JACKSON, Texas - Texas Dow Employees CU rolled out a new package of financial management tools targeted at members between 19 and 25 years old, so-called Generation Y.
The $1.3-billion credit union is holding a contest to choose a spokesperson for the program, dubbed "Young & Free." Young & Free will engage Generation Y through nontraditional mediums, including a presence on the microsite www.youngfreetexas.com, Facebook, Flickr, Twitter and YouTube, as well as at any branch of the credit union, where young people can become members and get in on the action.
With the new program, young people will be able to submit and view spokesperson entries and vote for their favorites online.(c) 2008 The Credit Union Journal and SourceMedia, Inc. All Rights Reserved.http://www.cujournal.com/ http://www.sourcemedia.com/
