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Doggie Dash

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Northern Trust, Western Alliance Bank and Synovus led RepTrak's 2026 ranking by non-customers, as direct experience with a firm produced wide gaps between how customers and outsiders viewed some banks.
Chime, USAA Bank and Regions led the customer reputation rankings in RepTrak's 2026 survey, in which respondents also placed particular emphasis on whether banks meet customer needs and operate ethically.
BNPL lenders may tighten underwriting, a development that could benefit bank-led BNPL.
RepTrak's 2026 bank reputation survey found the industry retained a historically strong reputation, though underlying data suggest consumers are skeptical of artificial intelligence and banks' ability to self-police in a deregulatory environment.
World Liberty Financial, a digital asset venture co-founded by members of the Trump family, received conditional approval for a national trust bank charter.