Jeff York, president and CEO, $1 billion CoastHills CU, Lompoc, Calif.
The biggest mistake is using short-term thinking during what should be long-term planning. We need to push out as far out as we can think. At our credit union, seven years ago we said we wanted to be $2 billion in assets. The subsequent discussions we had were not about being big, they were about the decisions we needed to make to grow. We had to make fundamental decisions about our business. If you don’t look ahead you miss the curve.