Brand Power - Individual Segments
August 17, 2004, 10:08 a.m. EDT 1 Min Read
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Brand Power - Individual Segments
| | |||
| Published August 17, 2004 | |||
| Securities | |||
| 2003 | 2002 | Score | |
| 1 | 2 | Goldman Sachs | 7.07 |
| 2 | 1 | Bear Stearns | 7.04 |
| 3 | 6 | Lehman Brothers | 6.90 |
| 4 | 5 | Merrill Lynch | 6.62 |
| 5 | 3 | Morgan Stanley | 6.59 |
| 6 | 4 | Charles Schwab | 5.91 |
| 7 | 8 | Franklin Resources | 5.31 |
| 8 | 9 | Axa Financial | 5.25 |
| 9 | 7 | A.G. Edwards | 5.21 |
| 10 | 10 | E-Trade Group | 4.82 |
| Megabanks | |||
| 1 | 1 | Citigroup | 7.98 |
| 2 | 3 | Bank of America | 7.09 |
| 3 | 6 | National City | 6.78 |
| 4 | 2 | Wells Fargo | 6.65 |
| 5 | 8 | U.S. Bancorp | 6.12 |
| 6 | 5 | Bank One | 6.08 |
| 7 | 7 | Wachovia | 6.02 |
| 8 | 4 | SunTrust Banks | 5.48 |
| 9 | 9 | FleetBoston Financial | 5.31 |
| 10 | 10 | J.P. Morgan Chase & Co. | 5.29 |
| Superregional Banks | |||
| 1 | 1 | Fifth Third Bancorp | 7.46 |
| 2 | 2 | Mellon Financial | 7.18 |
| 3 | 7 | SouthTrust | 6.79 |
| 4 | 6 | Regions Financial | 6.75 |
| 5 | 3 | State Street | 6.71 |
| 6 | 4 | BB&T | 6.70 |
| 7 | 5 | Bank of New York | 6.12 |
| 8 | 9 | KeyCorp | 5.38 |
| 9 | 8 | Comerica | 5.35 |
| 10 | 10 | PNC Financial | 5.31 |
| Consumer credit | |||
| 1 | 1 | American Express | 8.50 |
| 2 | 2 | MBNA | 7.87 |
| 3 | 6 | SLM Corp. | 6.06 |
| 4 | 3 | Capital One Financial | 6.06 |
| 5 | * | Synovus Financial | 5.96 |
| 6 | * | AmeriCredit | 5.92 |
| 7 | 7 | Metris | 4.39 |
| 8 | 8 | Providian Financial | 4.18 |
| Mortgage Services | |||
| 1 | 7 | Washington Mutual | 8.43 |
| 2 | 1 | Golden West Financial | 7.69 |
| 3 | 4 | Countrywide Financial | 6.96 |
| 4 | 2 | Fannie Mae | 6.69 |
| 5 | * | LandAmerica Financial | 6.51 |
| 6 | 6 | Fidelity National Financial | 6.26 |
| 7 | 5 | First American | 6.17 |
| 8 | 3 | Freddie Mac | 5.92 |
| 9 | * | GreenPoint Financial | 5.61 |
| 10 | 9 | Sovereign Bancorp | 5.49 |
| Insurance: Life, Health | |||
| 1 | 1 | Northwestern Mutual | 7.53 |
| 2 | 2 | Massachusetts Mutual Life | 7.18 |
| 3 | 3 | New York Life | 6.94 |
| 4 | 5 | Aflac | 6.73 |
| 5 | 4 | TIAA-CREF | 6.65 |
| 6 | 7 | MetLife | 6.46 |
| 7 | * | Principal Financial Group | 6.45 |
| 8 | 6 | Prudential Financial | 6.25 |
| 9 | 9 | John Hancock Finan. Svcs. | 4.92 |
| 10 | 10 | UnumProvident | 3.95 |
| Insurance: Property, Casualty | |||
| 1 | 1 | Berkshire Hathaway | 8.41 |
| 2 | 2 | American International | 6.87 |
| 3 | * | Progressive | 6.58 |
| 4 | 4 | Allstate | 6.56 |
| 5 | 5 | Hartford Financial | 6.54 |
| 6 | 3 | USAA | 6.46 |
| 7 | * | Travelers Property Casualty1 | 6.06 |
| 8 | 8 | Liberty Mutual Group2 | 6.06 |
| 9 | 7 | State Farm Insurance | 5.87 |
| 10 | 6 | Nationwide | 5.84 |
| 11 | 10 | Loews | 5.18 |
* Not ranked this year
1 Included because it spun off from Citigroup in 2002.
2 Changed name from Liberty Mutual Insurance.
Source: Fortune Magazine
© 2004 American Banker