Harris Interactive — Brand Equity
October 16, 2007, 10:08 a.m. EDT 1 Min Read
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Harris Interactive — Brand Equity
Harris Interactive — Brand Equity | ||||||
|---|---|---|---|---|---|---|
| | ||||||
| All banks and thrifts | Overall study | | Overall score | Familiarity | Overall quality | |
| 1 | 783 | Washington Mutual | 50.8 | 48% | 6.42 | 5.57 |
| 2 | 785 | Citibank | 50.8 | 71% | 6.12 | 5.58 |
| 3 | 813 | Bank of America | 50.1 | 75% | 5.90 | 5.31 |
| 4 | 837 | Wells Fargo Bank | 49.6 | 62% | 6.21 | 5.28 |
| 5 | 869 | Wachovia Bank | 48.9 | 43% | 6.51 | 5.32 |
| 6 | 890 | HSBC Financial Services | 48.3 | 24% | 6.03 | 5.33 |
| 7 | 899 | J.P. Morgan Chase & Co. | 48.1 | 44% | 6.31 | 5.25 |
| 8 | 914 | US Bank | 47.9 | 30% | 6.29 | 5.15 |
| 9 | 955 | Citigroup Financial Services | 46.8 | 49% | 6.07 | 5.29 |
| 10 | 982 | Capital One | 45.8 | 74% | 5.63 | 4.93 |
Note: Score is derived from familiarity, intent to purchase, brand quality.
Source: Harris Interactive Inc.